My SuperBowl Ad -- Join the Solar Movement

It worked in America, it worked in France, it worked in the Philippines, and now it's working in Egypt. It takes a lot of people willing to speak up to make things change.

I'm not talking just about government -- but about something more basic.   Your right to clean energy - especially solar energy.

Think about it. If solar is just a business, we’re doomed. Head to head, right now, our fossil fuel competition has more money and influence. That’s just a $340 million dollar lobbying reality. 

But if enough people start sharing their opinion about solar energy, that will change your perspective on everything you do, on and off the job.

Here’s how:

You won’t just act to make a profit. You can also act knowing that your solar business (or regular business using solar energy) could literally reduce childhood asthma caused by coal-fired power plants.

You can go to work every day knowing that you’re slowing down the boiling of Greenland and the making of polar bear soup.

With a solar movement mindset, everysolar job you create not only helps your business, but also helps pull the U.S. economy out of a recession.

As a solar movement, people will listen to you as an advocate, not dismiss you as a sales person. Use that same advocate sincerity to tell friends to vote for clean energy politicians and against solar-killer ballot initiatives like the defeated California Proposition 23.

You can also converse with fiscal conservatives about how solar is now less expensive (and still safer) than nukes, thus saving taxpayers money.

As a solar movement, you can join me and 32,000+ other signers of SEIA’s Solar Bill of Rights. (Post that puppy to Facebook too.)

Can the oil and coal companies define themselves as a movement? They tried. Remember “Drill Baby Drill?” Didn’t turn out too well and I don’t think it’s ever going to work for oil or coal or gas.

With 94% of Americans supporting solar, a solar movement will and can work to change local and national policies, but it has to be a part of your company’s mindset …and your personal mindset.

So, yes, let's continue to grow, make deals, make money, and lots of it.

But I tell you that your personal enthusiasm for helping change the way the world produces energy will spread. It will inspire you to work harder, be more creative and eventually make the solar industry more powerful than the $340 million that CO2 fuel companies have spent lobbying Congress since 2008.

If you agree with me about the above, please go to our Facebook Fan Page and click the "Like" button join our Solar Advocacy movement. 

Share this post with colleagues and keep moving our solar movement—and businesses—forward.

Source:  Tor Valenza a.k.a. “Solar Fred” advises solar companies on marketing, communications, and public relations. Contact him through UnThink Solar or follow him on Twitter @SolarFred.